Company: Platinum Wave Ltd

Position: Managing Director

With over ten years of Franchising experience of building and developing her own franchise networks within the UK and International markets, Suzie now specialises in helping other businesses to grow and develop their businesses through successful & sustainable franchising on an international scale.

As a finalist in Entrepreneur of the Year Awards 2006, Suzie is an Affiliate member of the British Franchise Association and was Chairperson for the Scottish Franchise Forum, part of the British Franchise Association, in 2009 and 2010.

Suzie is an active member of the UK and International franchise communities, and having grown her own franchise businesses both UK and Internationally within the retail and professional services industries, she is a regular key note speaker at leading industry events.

Using her proven track record and experience in all aspects of developing and managing UK and international “start up” franchise operations as well as the management and development of larger corporate Franchise organisations, Suzie’s company Platinum Wave specialise in bringing franchising and businesses together, helping others to grow and develop their brands through ethical and sustainable franchising.

Prior to starting Platinum Wave, Suzie successfully developed her first business into a franchise network of 62 franchises within 6 countries before going on to run a successful corporately owned franchise network, with 3 seperate franchise brands, with a network turnover of around £30m.

You can email Suzie at suzie@platinumwave.co.uk

Areas of Expertise:

• Franchise feasibility studies
• Building franchise systems
• Developing franchise propositions
• Franchise operations and training manuals
• Developing pilot operations
• Franchisee attraction and recruitment strategies
• Franchise support and training programmes and infrastructures
• Franchisee dispute resolution
• Franchisee performance and profitability initiatives
• Future growth strategies for Franchisors and Franchisees
• Franchisor mentoring
• International franchising and brand expansion
• Area developer, master franchising and distribution licensing
• Hands on interim management

About Platinum Wave:

With ten years of “hands on” Business and Franchising experience within the UK and International markets at Board level, we specialise in helping businesses develop successful & sustainable franchise networks both UK and internationally.

Our competitive advantage comes from the experience we can share with our clients having successfully developed our own successful international franchise businesses.

Based in Edinburgh, Platinum Wave have clients throughout the UK and beyond within a wide range of business sectors who wish to either:

• Develop their brand and increase revenues through introducing a franchise business model

• Already franchising? Implement performance & profitability initiatives and interim management to further develop their existing franchise networks

• Expand their business internationally via Master Franchising or Area Developer Licensing